DM STUDIO · SELECTED WORK · WAYFINDING
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PROJECT 02 / Wayfinding / Environmental UX

Finding
the way.

The experience starts before the entrance.

Disneyland Parking Wayfinding final conceptDisneyland Parking Wayfinding · Academic project
My roleResearch, UX & wayfinding design
ToolsIllustrator, Photoshop, SketchUp
Timeline / context15 weeks
Academic concept
01 / About the project

Disneyland Parking
Wayfinding

A wayfinding concept for a Disneyland underground parking area, designed to help visitors orient themselves, remember where they parked and find their way toward the park.

The creative challenge

How can a large underground parking area be easier to navigate while remaining connected to the destination above it?

The approach

We combined colour, symbols and clear directional signage with recognisable themed elements. The system was designed to support practical navigation while carrying the character of the destination into the parking experience.

02 / Process & development

How it
took shape.

Our process, from the first questions to the final presentation.

01

Understanding the journey

We researched wayfinding references and the destination’s visual identity, then considered the journey from parking to the park.

02

Building the visual system

We explored signs, colours and symbols as a coordinated system for directions and location recognition.

03

Placing it in context

We developed the designs and presented them within parking-environment mockups.

03 / Applications & final work

The idea,
in context.

The final concept includes identification, regulatory and directional signs presented in environmental mockups. These visuals demonstrate the proposed system; navigation improvements have not been measured.

Identification and regulatory signage
Identification and regulatory signage
Directional overhead signage
Directional overhead signage
Signage within the parking environment
Signage within the parking environment
Arrival point and information display
Arrival point and information display
Lobby entrance and pedestrian crossing in context
Lobby entrance and pedestrian crossing in context
Arrival sequence and overhead directions
Arrival sequence and overhead directions
Entry control and regulatory signage
Entry control and regulatory signage
Overhead directional sign: views and fabrication concept
Overhead directional sign: views and fabrication concept
Sign family: directional, identification, regulatory and orientation
Sign family: directional, identification, regulatory and orientation
04 / Credits

Made with curiosity.

Project team
Daria Moroz, Estee Chan & Tracie Pham

My contribution
Research, UX & wayfinding design

Academic portfolio work. Presented as a design exploration, not a commissioned brand project. Project visuals reproduced from Daria Moroz’s portfolio outline. Add any third-party image or audio credits before publication.